Kanye West seemed to have the cute hip-hop bear thing locked down, but in Basement Jaxx’s new “My Turn” video the DJ duo create their own memorable mammal who doesn’t drop out, register late, or graduate. Instead, he’s some sort of swimming miner, like the seven dwarves meets Michael Phelps.
Lightspeed Champion – Devonte Hynes to his mother – did the soulful vocals on the third Scars single. In the clip a dapper-dressing Hynes pours out his heart alongside the bears, sometimes literally. The neon tears and hearts that litter the jet-black background suggest the work of an animation grad student on speed, but director Tomek Ducki is no amateur.
“It was a heavy week of working to transform the idea from a live visual to a video promo,” Ducki wrote on his website. “Lightspeed Champion had to be included, so [I] needed to find a way to work together the animation and the live action part.”
The end result is certainly endearing, but the behind-the-scenes green-screen video Ducki created last week might be even better. If dancing wizards surrounded by awkward cinematographers is your thing, of course. The wizard only shows up in the final version for about half a second (don’t blink or you’ll miss it), so the two clips could be seen as hi/low-tech companion pieces.
It’s tough to beat a goggled bear wielding dynamite though, so first check out the official vid below.
Verdict: 3/5 stars